Open A Business

 

Chap 8

Brand - Calm Waves - Open A Business

A brand is a name, term or a feature that distinguishes one seller’s product or service from those of others. This is actually the face of your business and its image usually either takes the business down or boosts it to the extreme and therefore you have to watch closely what kind of impression people out there get when they see or hear about your brand.

The most important thing when promoting your brand is you should sell the problem you solve and not the product or the service. Most brands out there are well dressed up with this image which appears to be fancy yet the product itself has nothing to offer and your brand can manage to sell at first because of its appearance but later customers do realize that it is nothing but a waste of money.